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EPISODE ELEVEN

MS LIVEMEETING

 

Four at War

After being called the weakest remaining candidate during a close boardroom decision, Felisha returned to the suite "shocked and devastated". Alla, her friend and confidant from the beginning, was waiting with a warm embrace and reassuring words. The remaining candidates headed out to celebrate their new status as the "Final Four" over dinner at Grand Central Station. But the reality of fierce competition between them lingered around the table.

The next morning Excel Corporation and Capital Edge arrived at the NASDAQ Stock Exchange where Mr. Trump, with the help of two executives from Microsoft, revealed the next task: "Make a sixty second promotional video about the power of Microsoft LiveMeeting." The corporation with the most creative and informative video, as judged by the Microsoft executives, would win.

Felisha, eager to shed her label as "the weakest link", nominated herself as project manager. Rebecca admitted that her decision to become project manager was truly "do or die." With Randal maintaining the best record as project manager, Rebecca would need a strong win in her corner to remain a venerable opponent.

Show Business

United as one, Excel dove into production mode, employing local actors to portray harried executives. However, the actors neglected to bring intensity or passion to the shoot, and Rebecca faced her first big dilemma. With Randal's support, Rebecca yanked the actors and both members of Excel stepped in front of the camera.

As project manager for Capital Edge, Felisha appointed Alla as the director of the video, and cast herself as the lead actress. The decision immediately tied the chain of command in a Gordian knot: as actress, Felisha was to take orders from director Alla, yet as project manager, Felisha wanted to have input over Alla's direction. More problems emerged as the shooting script ran for 2 and a half minutes - 90 seconds longer than their limit. With a crisis forming and difficult choices imminent, Felisha nearly disappeared into the wallpaper of the editing suite, and Alla ruthlessly grabbed the reins.

Excel's final video was a tragic tale of a business trip gone horribly wrong, followed by a vision of the future made brighter by Microsoft's software. The judges responded warmly to Rebecca and Randal's performances. Capital Edge's final product was a fast paced montage of Felisha as a frustrated traveler, combined with swooping on-screen informational text. The Microsoft executives seemed to be confused by the adrenaline-fueled mish-mash and were left with a lot of questions.

Shear Bliss

At the task results, the Microsoft executives told Mr. Trump that both corporations worked very hard, and each produced a quality promotion given the amount of time provided. Nevertheless, they admitted there was little doubt as to which corporation won. Excel's video made good use of a story line approach, with a strong call to action. On the other hand, Capital Edge's video was hard to follow, and rather than focusing on a storyline, it relied heavily on text visuals that were difficult to read.

Mr. Trump then announced that after working so hard for eleven weeks, Excel Corporation deserved an opportunity to relax. For their reward, they would admire the New York skyline from the water aboard the Shearwater, an 82-foot classic schooner built in the 1920's. The reward became even sweeter as two additional passengers appeared on the dock the next morning: Randal's wife Zahara, and Rebecca's boyfriend Matt.

Unfortunately, it wasn't all smooth-sailing for Capital Edge, as Alla and Felisha shared one last dinner together at Typhoon restaurant, surely contemplating the stormy boardroom on the horizon.

The Bonds of Friendship

Despite Alla and Felisha's strong friendship, the troubled Microsoft task drove a wedge between the pair. Mr. Trump called on project manager Felisha to explain the loss and then quickly spread his ire evenly between the two candidates: "But I heard from Bill that Alla was very difficult for you." Assertive as always, Alla defended her performance by attacking her project manager and claimed that Felisha was less concerned about winning than she was about outshining Alla. "She would tell me something to do, but when I was doing it too well, she would tell me to stop being so good at it."

Felisha was overpowered as Alla continued to relentlessly steamroll over her friend, placing all the blame on the project manager's shoulders. Trump asked Alla to let up on the browbeaten candidate and his associates struggled to locate the source of the failure. Breaking down into tears, Felisha declared her desire to remain as a candidate still burned bright. But her fate was already sealed. "You're not strong enough for this city. Felisha, you're fired," Donald said. As Alla made a move for the door, Donald sharply stopped her and ordered her to sit. "Alla, the fact is, you are very, very hard to manage," Trump said. "Alla, you're fired." Stunned, both businesswomen filed out of Trump Tower, leaving behind a suite which only the final two candidates could still call home.

 

 

LESSONS LEARNED